Common Thread Collective's New, Improved 
Media Buyer Tools
The Tools, Templates, and Calculators We Use To Solve Problems In Small, Medium, and Large DTC Facebook Ad Accounts

Here's What You Get For $297 

  • Media buyer calculators to nail advertising math quickly and effortlessly, so that you can focus on strategy
  • Account structures that'll get you consistent spend and sales volume without breaking at scale
  • Our most referenced Facebook help articles with accurate setup instructions, saving you time from chasing down answers online
  • ​The same forecasting documents our media buyers use to help you find your way out of any advertising challenge
  • ​Frameworks for creating an endless stream of ideas so that your ads never go stale

Media Buying Calculators

Nail Your Success Metric With This Profit Analysis Calculator

The biggest mistake advertisers make when they start spending money is not understanding their success metric. We’re not going to let that be you. We've created this tool to help you calculate how much your business can afford to spend on ads before hitting the “publish” button in your ad account. 

Knowing your numbers will keep you from going into the red. Learn the rules of the game before you begin to play so you can make money from day one.

Set Targets for Each Product With this Multi-Sku ROAS Calculator

Lean into profit. Chances are, you have more than one product. For each product you sell, there are different costs associated with it. Learn how to understand which products net you the MOST dollars and how to set different ROAS targets for each SKU for maximum profitability. 

Think Like a Media Buyer

Get our media buyers' most referenced Facebook help articles and one-sheets

Can we have a moment of honesty? 99% of the advice being peddled on social media about Facebook advertising is utterly false. There’s nothing worse than following some bogus advice from so-called gurus about how to “make it rain” only to end up wasting time and money. Instead, reference 28 of our favorite Facebook resources, and you can rest assured that you’re getting accurate answers to:
  • Setting up Business Manager
  • ​How to set up your pixel
  • ​How to setup Conversions API
  • ​How to measure and aggregate events
  • ​How to use every bid strategy to your advantage
  • ​And much more

Account Structure Templates & How To Videos

How to structure your ad account for your business

Do you know how to test your way to optimal ad performance, get out of the “learning” phase, and get consistent ad performance? The way you set up your campaigns has everything to do with how you structure your ad funnels. 

Whether you have a bootstrapped budget of a few hundred dollars or a monstrous multi-million dollar national account, there’s something in here that will work for you.

Tracking And Analyzing

How to read your ad account like the Matrix

CPAs, CTRs, AOVs, LTVs, ROAS, etc. Do you know what they mean? Do you know how to read these metrics to make the best decisions for your specific ad account? 

To take general metric performance advice without looking under the hood of your advertising is foolish. Instead, let us give you the framework for understanding the metrics so that you can gain the clarity to move your ad account and business forward.

Problem Solving

How to problem solve your way out of terrible ad performance

To say “Facebook advertising is broken” is simplistic and false. But one thing is true, this mindset has eliminated a lot of novices and beginners. Is that you? 

Don’t worry, we’re on the inside and happy to share the same training material we give our media buyers to help them think their way out of any advertising problem. Oftentimes, the solution to problems is not in Ads Manager.

Scaling

How to scale your ad account to the moon

Have you ever tried to scale a campaign by increasing the budget only to have it go bust? Chances are you didn’t set up your campaign to handle the volume. Increasing the budget is NOT the only way to scale a campaign in your account. 

Plus, scaling doesn’t mean the same thing for everyone. Pair this scaling blueprint with our ad account structures to get optimal results.

Ad Creative & Copy

Make creatives (images & videos) that people click on and Facebook rewards

Does this sound like you?
  • Facebook removed my targeting option and now my ads don’t work?
  • ​No one is clicking on my ad. This advertising thing doesn’t work?
  • ​My ads were working the last two weeks, but not anymore.
9 times out of 10, the solution to your traffic woes lies in your creative. Afterall, this is THE THING that gets people to click on your ad to get to your shop. If it doesn’t communicate a compelling message, people will not click. No clicks = no website traffic. No website traffic = no sales. 

There is not a magical ad that exists that will appeal to everyone. Different people like to be sold in different ways. Get our template for generating endless angles and hooks so that you can create variety with your messaging so that you can appeal to different prospects.

Get our Adobe Photoshop and Illustrator Templates and ad examples, so that you don’t run into creative walls. This is the final touch to make thumb-stopping content.

Lifetime Access To All Updates and Future Facebook Ad Tools

Worried about these tools running their course to being irrelevant?

Not to worry, friend. We got you!

When you order today, you also get access to all future updates and any new Facebook tools and templates we create. 

Our media buyers are always learning, adapting, and testing. We know that what works today may not work a few months from now. Heck, sometimes things are outdated in weeks or days. Just think of all the changes that have happened during the last year.

Please Note: this only applies to Facebook tools and templates. It does not include other platforms or business templates we offer in ADmission.

Media Buying Calculators

Nail Your Success Metric With This Profit Analysis Calculator

The biggest mistake advertisers make when they start spending money is not understanding their success metric. We’re not going to let that be you. We've created this tool to help you calculate how much your business can afford to spend on ads before hitting the “publish” button in your ad account. 

Knowing your numbers will keep you from going into the red. Learn the rules of the game before you begin to play so you can make money from day one.

Set Targets for Each Product With this Multi-Sku ROAS Calculator

Lean into profit. Chances are, you have more than one product. For each product you sell, there are different costs associated with it. Learn how to understand which products net you the MOST dollars and how to set different ROAS targets for each SKU for maximum profitability. 

Think Like a Media Buyer

Get our media buyers' most referenced Facebook help articles and one-sheets

Can we have a moment of honesty? 99% of the advice being peddled on social media about Facebook advertising is utterly false. There’s nothing worse than following some bogus advice from so-called gurus about how to “make it rain” only to end up wasting time and money. Instead, reference 28 of our favorite Facebook resources, and you can rest assured that you’re getting accurate answers to:
  • Setting up Business Manager
  • ​How to set up your pixel
  • ​How to setup Conversions API
  • ​How to measure and aggregate events
  • ​How to use every bid strategy to your advantage
  • ​And much more

Account Structure Templates & How To Videos

How to structure your ad account for your business

Do you know how to test your way to optimal ad performance, get out of the “learning” phase, and get consistent ad performance? The way you set up your campaigns has everything to do with how you structure your ad funnels. 

Here are seven types of campaign structures you can deploy to leverage your budget and volume. Whether you have a bootstrapped budget of a few hundred dollars or a monstrous multi-million dollar national account, there’s something in here that will work for you.

Tracking And Analyzing

How to read your ad account like the Matrix

CPAs, CTRs, AOVs, LTVs, ROAS, etc. Do you know what they mean? Do you know how to read these metrics to make the best decisions for your specific ad account? 

To take general metric performance advice without looking under the hood of your advertising is foolish. Instead, let us give you the framework for understanding the metrics so that you can gain the clarity to move your ad account and business forward.

Problem Solving

How to problem solve your way out of terrible ad performance

To say “Facebook advertising is broken” is simplistic and false. But one thing is true, this mindset has eliminated a lot of novices and beginners. Is that you? 

Don’t worry, we’re on the inside and happy to share the same training material we give our media buyers to help them think their way out of any advertising problem. Oftentimes, the solution to problems is not in Ads Manager.

Scaling

How to scale your ad account to the moon

Have you ever tried to scale a campaign by increasing the budget only to have it go bust? Chances are you didn’t set up your campaign to handle the volume. Increasing the budget is NOT the only way to scale a campaign in your account. 

Plus, scaling doesn’t mean the same thing for everyone. Pair this scaling blueprint with our ad account structures to get optimal results.

Ad Creative & Copy

Make creatives (images & videos) that people click on and Facebook rewards

Does this sound like you?
  • Facebook removed my targeting option and now my ads don’t work?
  • ​No one is clicking on my ad. This advertising thing doesn’t work?
  • ​My ads were working the last two weeks, but not anymore.
9 times out of 10, the solution to your traffic woes lies in your creative. Afterall, this is THE THING that gets people to click on your ad to get to your shop. If it doesn’t communicate a compelling message, people will not click. No clicks = no website traffic. No website traffic = no sales. 

There is not a magical ad that exists that will appeal to everyone. Different people like to be sold in different ways. Get our template for generating endless angles and hooks so that you can create variety with your messaging so that you can appeal to different prospects.

Get our Adobe Photoshop and Illustrator Templates and ad examples, so that you don’t run into creative walls. This is the final touch to make thumb-stopping content.

Lifetime Access To All Updates and Future Facebook Ad Tools

Worried about these tools running their course to being irrelevant?

Not to worry, friend. We got you!

When you order today, you also get access to all future updates and any new Facebook tools and templates we create. 

Our media buyers are always learning, adapting, and testing. We know that what works today may not work a few months from now. Heck, sometimes things are outdated in weeks or days. Just think of all the changes that have happened during the last year.

Please Note: this only applies to Facebook tools and templates. It does not include other platforms or business templates we offer in ADmission.
Meet the team
Hey, we’re ADmission!
We’re an on-demand coaching community that helps ecommerce founders, operators and marketers grow profitable online sales.

But we’re NOT a bunch of self-appointed experts.

We're a staff of world-class DTC Media Buyers and Growth Strategists at Common Thread Collective - an ecommerce growth agency with a proven $250M+ in Facebook ad spend.

And over the last few years we’ve helped over 1,750+ incredible DTC brands scale profitably with Facebook ads.

We packed our tried-and-tested framework into this hands-on course so you can access what we provide our clients.

This is a proven process you can use to get consistent and scalable results, through platform shifts and game-changing iOS updates.
WHO WE'VE WORKED WITH
Travis Mathew
Duke Cannon Supply Co.
Skullcandy
Nike Strength
Heart & Soil
CUSTOM JAVASCRIPT / HTML
Igloo
Born Primitive
Maui Jim
Loft
CUSTOM JAVASCRIPT / HTML
Liquid Death
Barstool Sports
APL
Native
Forty Seven
CUSTOM JAVASCRIPT / HTML
Girfriend Collective
Mugsy
Olukai
Buffy
CUSTOM JAVASCRIPT / HTML
Here are some of the results CTC has been able to achieve using these tools and templates
IGLOO
4.6x YoY Online Growth
SUPPLY
3.6x YoY Online Growth
47 BRAND
103% YoY Online Growth
COOLA
140% YoY Online Growth
Here are some of the results CTC has been able to achieve using these tools and templates
IGLOO
4.6x YoY Online Growth
SUPPLY
3.6x YoY Online Growth
47 BRAND
103% YoY Online Growth
COOLA
140% YoY Online Growth
Ready to feel confident you're making the right decisions?
"I've spent over $30k in the digital marketing space, from courses, group coaching, masterminds, and private events. ADmission is hands down the cream of the crop when it comes to scaling ecommerce businesses."

- Kenny Hoang
"The ADmission team is extremely dedicated to making sure they provide you with the best and most up-to-date information to grow your ecommerce business. The insight they have provided me is the reason my company is in business today! A++"

- Charo Perez
Ready to feel confident you're making the right decisions?
"I've spent over $30k in the digital marketing space, from courses, group coaching, masterminds, and private events. ADmission is hands down the cream of the crop when it comes to scaling ecommerce businesses."

- Kenny Hoang
"The ADmission team is extremely dedicated to making sure they provide you with the best and most up-to-date information to grow your ecommerce business. The insight they have provided me is the reason my company is in business today! A++"

- Charo Perez
What others are saying about our trainings and team?
 "My goal was to stabilize my Facebook ROAS, drive down my customer acquisition costs, and build out my campaigns to drive higher AOV. Just 6 months after joining ADmission, we had our highest revenue month in the history of our brand -- even surpassing our Black Friday/Cyber Monday numbers from the previous year."

    Jennifer Sorg, Director of Marketing | We are HAH
"The support of the ADmission training has really given our marketing team a thirst to learn more and finally get excited about Facebook Ads. So much so, that we decided to leave our ad agency and bring it back in-house. With the support of ADmission, we were able to hit our goal of 3X ROAS while scaling to 6-figure spends."

James Pointer, Founder | Melon Optics
"I've been running ads since September, 2015, but after joining ADmission, I had never thought about Facebook ads like this before. The way they run their ads is the way it SHOULD be done. Their approach is really data driven, and after I started employing a lot of the tactics that ADmission teaches to my own account, I saw some great improvements. I was able to scale my ad spend high enough to become a full-service agency client with Common Thread Collective."

Adam Reed, Founder
What others are saying about our trainings and team?
 "My goal was to stabilize my Facebook ROAS, drive down my customer acquisition costs, and build out my campaigns to drive higher AOV. Just 6 months after joining ADmission, we had our highest revenue month in the history of our brand -- even surpassing our Black Friday/Cyber Monday numbers from the previous year."

    Jennifer Sorg, Director of Marketing | We are HAH
"The support of the ADmission training has really given our marketing team a thirst to learn more and finally get excited about Facebook Ads. So much so, that we decided to leave our ad agency and bring it back in-house. With the support of ADmission, we were able to hit our goal of 3X ROAS while scaling to 6-figure spends."

James Pointer, Founder | Melon Optics
"I've been running ads since September, 2015, but after joining ADmission, I had never thought about Facebook ads like this before. The way they run their ads is the way it SHOULD be done. Their approach is really data driven, and after I started employing a lot of the tactics that ADmission teaches to my own account, I saw some great improvements. I was able to scale my ad spend high enough to become a full-service agency client with Common Thread Collective."

Adam Reed, Founder
Try it risk-free with our
Money back guarantee
Yep, if you purchase our Agency Tools and Templates today and don’t feel it's absolutely right for you, just send us an email and we'll refund your payment in full. The catch? We offer a 30 day money-back guarantee with all our course and membership offerings, which makes it zero risk for you!
Common Thread Collective, Inc., 66 W Flagler St. #900-2039, Miami, FL 33130 | hello@commonthreadco.com
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